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The importance of a well-designed company logo for all business sizes



If you're a small business or sole trader and you're starting out on your online journey with a website and social media profiles, do you really need a professional logo? Yes, you do, and here's why!


#1 FIRST IMPRESSIONS ARE LASTING IMPRESSIONS - A professional, well designed logo is usually the first thing that customers will notice about your business and we all know how important first impressions are. A good logo shows that your company is reputable and entices customers to use your business.


#2 MEMORABILITY - A distinctive logo can be more memorable than your company name and it is more likely to stay in customers’ minds, making it easier for them to remember your brand when they need to find and use the services you offer.


#3 NOT ONLY FOR YOUR WEBSITE - Your logo is not just for your website, it's your company emblem to use across all of your brand designs. Your website, social media profiles, business cards, and promotional leaflets. Anywhere you are promoting your business your logo will be proudly displayed.


#4 BE BETTER THAN YOUR COMPETITION - With so many businesses out there, often offering very similar services, it has never been more important to make your business stand out from the crowd. One of the most effective ways of doing this is with a good, professional logo design that shows you're a reputable business that customers will want to use.


So, if you don't already have a company logo, or yours is looking outdated and in need of a refresh, get in touch to see what I can do for you and your business.

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